This article reflects on example biases that could impact one’s intercultural behavior and decision making and how the role of the media is shaping ideas about cultures. Finally, specifics of the European culture are analyzed as relevant for global talent management issues.
Culture is an unconsciously learned way of thinking and living of a particular group of people that reinforces that worldview through its in-group similarity . To change ‘cultural DNA’ requires time, although the term refers to a psychological instinct built through the adaption of societal norms rather than through a genetic constitution. Different environmental challenges brought up intellectual orientations, which cannot be judged; they are just different. While empathy is considered to allow understanding between people, the bridges built between some may be the boundaries for others. This risks to cement in- and out-group hierarchies . Besides empathy, enhanced critical thinking abilities are necessary to unveil moral subjectivity and contribute to increased cross-cultural understanding .
Humans everywhere have the same desires, fears, and motivations . Cultural differences shouldn’t be judged but seen rather relative  and therefore not to be blamed . Judgments can unavoidably happen from unconscious biases triggering stereotypical exaggeration, or simplification out of context that result in prejudices. These are not immutable though in the sense that between bias and action critical thinking was not possible . People have a psychological tendency to accredit more humanness to oneself than to others  The level of empathy is predictive of the strength of this in-/out-group bias . Research found that more collectivist cultures show stronger empathy for in-group members . If in an individualist culture, an individualistic mindset is activated though, all but the self may be considered as out-group members . Contact with other cultures is the best means to anticipate such bias  and relationships with outgroups potentially reduces prejudice .
Be it for peace between countries or the functioning of multi-national organizations, intergroup empathy has become an increasingly important global challenge . How balanced the media selects and presents its news is playing a vital role in shaping the cross-cultural understanding of individual, group, and societal identities. Media literacy, therefore, is a key strategy to develop cultural perspective-taking .
Despite Europe’s diverse composition of nations, the continent’s genetic base is much less variable than that of many other global regions. Europe is (to stay with the example) characterized by high in-group equality, which, on the other hand, may also degenerate into out-group domination. European leaders tend to be inclusive . Indeed, German SME’s, for example, include all or most of the employees in Talent Management practices, which is in contrast to typical multinational enterprises . Egalitarian attitudes within Europe cause leaders to backup leadership processes with bureaucratic rules that come with a loss in speed compared to other cultures. The European focus on individual rights, creativity and innovation, professional relationships, and the use of evidence-based data (in comparison to more intuitive thinking) might be an asset for fostering objectivity in global talent management practices . This is important for talent-based economies as found in Western Europe  to remain competitive in the sourcing of global talent .
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